Re-engineer the financial planning & advice experience

91% of the UK has limited access to financial advice. We're changing that.

EV financial planning solution

From independent advisers to FTSE 100 banks, from workplace schemes to pension providers, we provide the technology needed to deliver consistent guidance and advice across every channel.

financial adviser providing guidance to clients

Trusted by the industry

  • 25% of the UK adviser market supported by EV technology

  • 6M+ consumers access EV’s guidance annually

  • 10+ years field-tested through every market cycle

The traditional advice industry is stuck – costs are so high that 91% of the UK market can’t access professional financial advice1. Those who need it most (people with modest savings, variable incomes and complex life situations) are shut out.

EV is on a mission to change this.

Our single calculation engine powers digital guidance, hybrid advice, and adviser tools. As a result, your customers see the same financial forecast whether they explore scenarios online, speak to a specialist, or move between channels. No re-keying. No inconsistency. No loss of information.

This matters because it makes accessibility scalable. You can deliver professional guidance at volume without compromise. Digital customers get the same calibre of analysis as adviser clients. People who couldn't afford traditional advice get professional-quality planning, and your business serves the entire market - not just the wealthiest segment.

What EV stands for

Every product, every integration and every feature is built around three principles.

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One efficient experience

Seamless across digital guidance, hybrid advice, and adviser support. No re-keying. No inconsistency. 

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Accessible and robust

The most accessible and robust guidance and advice engine on the market. Field-tested through every market cycle. 

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Intuitive end-to-end

Designed from the first customer touchpoint to the last. Simple, not simplistic.

financial worker on tablet

Technology to make any financial advice permutation possible

What if your customers could access the financial advice they need, no matter their confidence level or money situation?

We've created a modular advice experience that helps you reduce the cost of advice by 60-80% and retain customers for a lifetime. 

  • Customers get choice; digital guidance first, escalated to an adviser if needed, all from the same system. No re-keying. No inconsistency.

  • AI-powered guidance and live adviser support work together seamlessly. Customers explore scenarios on their own, then discuss strategy with a specialist.

  • One calculation engine. Every channel. Your team doesn't manage multiple platforms or rebuild integrations. Your customers don't see different advice depending on how they access it.

 

Collaborative planning meeting in the office

Make financial advice multichannel

Your customers are fragmented. Some prefer self-service digital guidance, others want adviser support, and many want to start digital and escalate to an adviser later. Your systems force them into one path.

  • Self-service digital guidance for customers who want to explore alone. Adviser tools for traditional planning. Hybrid for the middle ground.

  • One unified calculation engine across every channel. Your customers see the same advice whether they're on your website, in an app, or in an adviser's office.

  • Launch in weeks with pre-built apps. Or build custom. Or integrate via API. You control the pace and the investment.

Business agreement

Adopt the future of advice today, without the backlash tomorrow

Don’t just be digital, be trusted. Behind our modular technology is an asset model that has:

  • Successfully powered good advice outcomes for more than 10 years
  • Enabled firms to fulfil the FCA’s recommendations, such as the retirement income advice thematic review, before competitor firms 
  • Considered capacity for loss and attitude to investment and income risk

Our model’s outputs are published every quarter, so you can see for yourself how well it performs.

Three products. One platform.

Choose a single product that fits your business or combine them for a seamless multi-channel experience.

Who we serve

EV's modular technology powers financial guidance and advice across every channel. We serve financial advisers, banks, building societies, and workplace providers with three core products that work together or standalone.

EVDirect

Self-service digital guidance

Customers explore scenarios independently. Pre-qualify before speaking to a specialist. Higher engagement. Lower adviser burden.

EVDirect digital guidance

Used by: Workplace providers, banks, pension schemes

EVDigital

Hybrid advice (digital + adviser)

Customers start digital, seamlessly transition to adviser support when needed. Same calculations. Same platform. Consistent customer experience.

EVDigital Hybrid Advice

Used by: Banks, building societies, large advisory networks

EVPro

Adviser desktop planning

Advanced financial planning tools. Stress testing. Complex modelling. Professional adviser efficiency.

EVPro adviser desktop planning

Used by: Financial advisers, banks, wealth managers

 

All three run on the same calculation engine, ensuring consistency whether your customers interact with you digitally, with an adviser, or both.

Capabilities that power all three products

 Regardless of which product you choose, your customers benefit from:

Stochastic modelling

Our forecasting model accounts for economic uncertainty by estimating the probability of hundreds of possible scenarios simultaneously.

Calculation engine

A cashflow calculation engine that's created forecasts for over 10 years with enviable accuracy.

 

Data consistency

Our technology is powered by one data source - creating consistent recommendations across all platforms. 

 

financial adviser on their mobile

Run 100s of scenarios as simply as checking today’s weather

Most advisers rely on linear projections that assume stable markets, yet real life isn’t stable. Our stochastic model accounts for market uncertainty, sequencing risk, and real-world volatility, so your advice holds up when markets shift.

Our calculation engine estimates the probability of hundreds of scenarios at once, providing recommendations and explain the reasoning behind the answers for almost any customer question, such as: 

  • What lifestyle can I get in retirement?
  • How much do I need to save to meet my financial goals?
  • How does investing compare to saving in cash?
  • What happens if I delay starting to save?

 

Your options to get started

APIs

You have developers. You want to own the experience. Our 35+ APIs let you embed our calculation engine into your own systems. Build exactly what your customers need, your way.

 

API solution for digital financial guidance

Off the shelf

You need to move fast and focus on customer experience, not building infrastructure. EVDirect, EVDigital, and EVPro are fully hosted and compliance-ready. Branded to your business. Configured to your advice policy.

 

Off the shelf solution for financial planning

Custom build

Your infrastructure is complex. Your requirements are unique. Our team designs bespoke solutions – custom middleware, proprietary workflows, dedicated integration. Built specifically for your business.

 

custom solution for financial planning
office building

Tools for investment managers

Investment decisions matter. Your customers need confidence that their portfolio is built on solid analysis, not guesswork.

Our risk profiling questionnaires have informed investment decisions across 25% of the UK market. Our risk rating service is trusted by over 50 investment managers including HSBC, L&G, and Vanguard.

The proof: £6 billion in fund allocations driven by our model, with forecast accuracy spanning 10+ years through multiple market cycles. That's the track record your customers deserve.

Latest news

See what's happening at EV.

Ready to re-engineer your planning and advice experience?

financial advisers at laptop

See EVDirect, EVDigital, or EVPro in action. 20 minutes. Live walkthrough.

Meeting to discuss custom requirements

35+ APIs. Full reference docs. Sandbox environment. Start building.

Team planning meeting in office

Unique requirements? Let's design a solution for you.

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 1The Advice Gap, The Lang Cat, 2025 

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